SASKATOON, Saskatchewan, July 13, 2010 - The Government of Canada is investing in the marketing of the country's high quality pulse and special crops to grow international market opportunities. The investment of almost $300,000 for the Canadian Special Crops Association and Pulse Canada was announced today by Agriculture Minister Gerry Ritz at the 24th Annual Canadian Special Crops Association (CSCA) Convention.

"This investment will help market Canadian pulses and special crops around the world," said Minister Ritz. "By positioning Canada as a global leader in farming tremendous crops like pulses and special crops, we are expanding market demand and profits for the farm gate."

Pulse Canada will receive $257,766 and the Canadian Special Crops Association will receive $35,450 to help the CSCA reach out to buyers at key international food shows and develop marketing materials to promote the industry. 

"The AgriMarketing Program has been a cornerstone of putting the Canadian pulse and special crops industry on the map in markets around the world," said Gordon Bacon, CEO of Pulse Canada and the Canadian Special Crops Association. "This partnership with the Federal Government allows the Canadian pulse and special crops industry to showcase what we know we do best."

Last year, Canada exported more than $2 billion of pulse products to more than 150 countries. About 75 per cent of Canadian pulse production is exported, accounting for nearly 40 per cent of the global pulse trade.

The federal AgriMarketing program provides funding to Canadian producer, processor and exporter associations to develop and implement long term international strategies and undertake activities such as international market development, brand building and industry-to-industry trade advocacy.